a golden state of mind

Make it stand out.

Collaborating with a team of super influencers, a talented group of diverse developers, and an incredible video arts team, we set out to create a brand that would disrupt the industry with the California coast's artistic flair and laid-back vibe. That's how goldenseed, a unique animal in the cannabis industry, was born.

Our greatest achievement was our unwavering commitment to working in harmony with nature to cultivate the purest cannabis in California while remaining environmentally conscious. This allowed us to create a premium cannabis lifestyle brand that prioritizes our respect for nature and art.

Service Provided: Marketing Director / Creative Director / Art Director / Lead Designer / Influencer Manager / Environment design

Influencer based marketing

The world of influencer marketing is constantly evolving, with change being the only constant.

At its core, influencer marketing leverages endorsements and product mentions from influencers to promote brands through social media. We recognized the value of this approach early on and used it to great effect during the brand's inception. By tapping into the social proof provided by influencers, we were able to grow our follower base by more than 8,000 in just the first year – not too shabby, if we do say so ourselves.

Locals Only

We strongly emphasized building brand equity through localization and customization, taking a one-off approach that enabled us to collaborate on a wearable level with our brand culture. This approach allowed us to extend our reach beyond the cannabis movement and connect with a broader audience.

Our focus on creating original, super comfortable, and soulful products that were crafted by local makers and workforce was a source of pride for us. We believed that by doing things our own way, and we did just that.

The way you tell your story can make all the difference.

Art & Brand Culture Superimposed

Goldenseed stood out by supporting and integrating the art community into our brand culture. Each year, we hand-selected a body of work that crossed multiple channels of consumer interface, reinforcing brand awareness. Collaborating with painters, illustrators, clothing designers, and musicians, we created a hive mind of creativity that embodied the essence of goldenseed. Each series matched the personality of a cannabis strain, featuring unique blends and a limited edition approach that catapulted our retail sales force.

Unveiling the Impact of Art in Visual Presentation: A Competitive Edge for Cannabis Brands

Transforming Spaces into Experiences

  • Smoke, Comedy, Art, and Grub. A ground-up event centered around our goldenseed family of investors, cannabis enthusiasm, and celebration. Raw and Real

  • Run of show, art and creative direction, implementation and vendor curation. MC Mophono live and direct. Live artist action and influencer plug in.

  • Everything under the sun. Integrate with on-site g-team - AV, security, crowd control, arrival sequencing, greenhouse Tours, site flow and user experience, art installations, etc.

  • Creation of all marketing and messaging, soup to nuts. custom site graphics, merch and overall site presentation. Custom hay bale amphitheater, live art, and DJ activations.

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